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Eyes on America: Processing and Cataloging the LOOK Collection 

Eyes on America: Processing and Cataloging the LOOK Collection 

LOOK magazine was founded in 1937 and published as a bi-weekly, general interest magazine. By the 1950s, it had evolved into a popular magazine with a national circulation, and by the late 60s, it reached a peak circulation of nearly 8 million readers. LOOK was well known for its photography, with images by such prominent photographers as Stanley Kubrick, Arthur Rothstein, John Vachon, Charlotte Brooks, Frank Bauman, Jim Hansen, Paul Fusco, and Tony Vaccaro. Each published assignment usually featured no more than a dozen images, and the number of images taken for a single assignment varied from a few dozen to a few hundred. As a result, at least 80% of the estimated 200,000 images in the LOOK Collection never reached the publication’s pages.

Cowles Magazines donated the LOOK magazine photographs related to New York City-specific assignments to the Museum, and it is the single largest collection in the Museum’s holdings. Work has been underway for decades in order to improve stewardship and accessibility. Eyes on America: Processing and Cataloging the LOOK Collection has made available 2,111 assignment level catalog records accompanied by approximately 13,000 reference scans. Eyes on America: Processing and Cataloging the LOOK Collection has been made possible in part by a major grant from the National Endowment for the Humanities: Exploring the human endeavor. 


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Goodwin's Gymnasium
Gussie Moran
Rolls Royce Exhibition
Peter Pan
Warm Modern
Debutantes
Babies
Julie Wilson
Malcolm Pirnie and H.S. Rogers
Office Building on 43rd Street as seen from LOOK Offices
Maggie McNamara & Al Capp
Whitey Ford
Stores
Fred Allen--Allen's Alley
Subway
Army Insignias--Color
Teacher's College
Bathing Suits
New York Yankees
Joe DiMaggio
N.Y. Yankees--Hank Bauer
Rockefeller Plaza Skating Rink
Museum of Modern Art--Modern Design
Rockefeller Plaza--Skating Rink
Fashion Cruise
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