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Eyes on America: Processing and Cataloging the LOOK Collection
LOOK magazine was founded in 1937 and published as a bi-weekly, general interest magazine. By the 1950s, it had evolved into a popular magazine with a national circulation, and by the late 60s, it reached a peak circulation of nearly 8 million readers. LOOK was well known for its photography, with images by such prominent photographers as Stanley Kubrick, Arthur Rothstein, John Vachon, Charlotte Brooks, Frank Bauman, Jim Hansen, Paul Fusco, and Tony Vaccaro. Each published assignment usually featured no more than a dozen images, and the number of images taken for a single assignment varied from a few dozen to a few hundred. As a result, at least 80% of the estimated 200,000 images in the LOOK Collection never reached the publication’s pages.

Cowles Magazines donated the LOOK magazine photographs related to New York City-specific assignments to the Museum, and it is the single largest collection in the Museum’s holdings. Work has been underway for decades in order to improve stewardship and accessibility. Eyes on America: Processing and Cataloging the LOOK Collection will make available 2,242 assignment level catalog records accompanied by approximately 8,500 reference scans. Eyes on America: Processing and Cataloging the LOOK Collection has been made possible in part by a major grant from the National Endowment for the Humanities: Exploring the human endeavor.
Penn Station
1943

Penn Station

Various people, most in military uniform, sleeping on benches and other public areas at Pennsylvania Station. Date of assignment May 1943. Negative frames: 17
Object Dimensions 2 1/4 x 3 3/4 in
X2011.4.10002
Christopher Morley
1944

Christopher Morley

Christopher Morley speaking into an NBC microphone. Date of assignment October 2, 1944. Negative frames: 3
Object Dimensions 2 1/4 x 3 1/2 in
X2011.4.10009
Photoquiz (Shirmer's Music Shop-Recorder, auto-harp)
1944

Photoquiz (Shirmer's Music Shop-Recorder, auto-harp)

Photographs of a recorder and an auto-harp, as well as of a woman playing the instruments. Date of assignment unknown. Negative frames: 7
Object Dimensions 2 1/4 x 3 1/4 in
X2011.4.10050
Elsa Maxwell
ca. 1943

Elsa Maxwell

Depicts Elsa Maxwell sitting on a couch, wearing loungewear and surrounded by magazines and newspapers. Date of assignment unknown. Negative frames: 8
Object Dimensions 2 1/4 x 3 3/4 in
X2011.4.10005
Mayor La Guardia for Elizabeth Hunt
1944

Mayor La Guardia for Elizabeth Hunt

Depicts Fiorello La Guardia speaking with women and seated at a desk in an office, speaking into a WNYC microphone, and smoking a cigar. assignment date July 16, 1944. Donor misspelled La Guardia as "Laguardia."...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10011
Riverside Church
1943

Riverside Church

Military couple outside of Riverside Church. Date of assignment June 16, 1943. Negative frames: 8
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10004
Wendell Willkie
1943

Wendell Willkie

Portraits of Wendell Willkie in an office with globe and desk. Date of assignment unknown. Negative frames: 32
The donor misspelled Willkie's name as "Wilkie"; spelling was corrected at cataloging.
Object Dimensions 3 x 4 in
X2011.4.10003
Gertrude Lawrence (Radio Broadcast, N.B.C.)
ca. 1943

Gertrude Lawrence (Radio Broadcast, N.B.C.)

Photographs of actress Gertrude Lawrence reading from a script into a microphone labeled "Blue." Date of assignment unknown, can be researched. Negative frames: 6
Object Dimensions 2 1/4 x 9 3/4 in
X2011.4.10006
Ezio Pinza--As Chaliapin on TV
1952

Ezio Pinza--As Chaliapin on TV

Photographs of Ezio Pinza having makeup and wigs applied to play Feodor Chaliapin in the film "Tonight We Sing." Also depicts Pinza in costume, performing scenes with other actors. Date of assignment March...
Object Dimensions 1 x 1 1/2 in:
Object Dimensions 1 1/2 x 7 1/2 in:
Object Dimensions 1 1/2 x 6 in:
Object Dimensions 1 1/2 x 4 1/2 in
X2011.4.1000-52
Parkchester (Race Prejudice)
1944

Parkchester (Race Prejudice)

Depicts residents of Parkchester doing everyday activities such as gardening and shopping. assignment date July 7, 1944. Negative frames: 28
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10012
Fulton Fish Market
1943

Fulton Fish Market

Date of assignment May 11, 1943. Negative frames: 8
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10001
Street Scenes
1944

Street Scenes

Fashionably dressed women walking in Midtown Manhattan. Date of assignment October 19, 1944. Negative frames: 97
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10008
Roosevelt Hospital
1945

Roosevelt Hospital

Photographs of daily hospital business including administration, personnel, treatment and surgery, and patients. Also included are exterior shots of Roosevelt Hospital and ambulances. Date of assignment...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10010
Arthur Murray
1944

Arthur Murray

Portraits of Arthur Murray, seated in an office. assignment date May 31, 1944. Negative frames: 5
Object Dimensions 2 1/4 x 3 1/2 in
X2011.4.10013
Milton Cross
1944

Milton Cross

Portraits of Milton Cross, working at a desk and sitting on a couch, holding a toy alligator. Assignment date May 24, 1944. Negative frames: 9
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10014
Ben Grauer
1944

Ben Grauer

Portraits of Ben Grauer gesturing while speaking into an NBC microphone. No specified assignment date given. Negative frames: 34
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10015
Central Park (Fashion Shots)
1944

Central Park (Fashion Shots)

Photographs of three young girls in matching dresses playing on playground toys and feeding pigeons at Central Park. Assignment date May 1, 1944. Negative frames: 43
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10017
Harry Conover (Modeling Agency)
1944

Harry Conover (Modeling Agency)

Harry Conover looking at modeling photos. Assignment date March 14, 1944. Negative frames: 7
Object Dimensions 2 1/4 x 3 3/4 in:
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10018
Radio Station: Mutual Broadcasting Co.
1944

Radio Station: Mutual Broadcasting Co.

Photographs of groups of people sitting and speaking into Mutual microphones. assignment date May 23, 1944. Negative frames: 17
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10016
Meet the People (Grisholm)
1944

Meet the People (Grisholm)

Portraits of passengers aboard the ship "Gripsholm." Assignment date March 1944. Worksheet has no date and states that these are portraits of men and women performing office activities, but the gift agreement...
Object Dimensions 2 1/4 x 2 1/4 in:
Object Dimensions 2 1/4 x 3 3/4 in
X2011.4.10019
Metropolitan Opera Company
1952

Metropolitan Opera Company

Photographs of operatic tenor Richard Tucker posing for portraits while dressed in period costume, holding a crown. In some portraits he wears a period military costume. Date of assignment April 3, 1952....
Object Dimensions 4 x 5 in
X2011.4.1002-52
Marcia Davenport
1945

Marcia Davenport

Portraits of author and music critic Marcia Davenport in front of a bookcase. Assignment date April 19, 1945. Negative frames: 6
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10020
Grand Central Station (servicemen and women)
1944

Grand Central Station (servicemen and women)

Portraits and candids of male and female members of the United States military at Grand Central Station. Assignment date January 17, 1944. Negative frames: 31
Object Dimensions 2 1/4 x 3 1/2 in
X2011.4.10021
Models (Conover)
1944

Models (Conover)

Female fashion models from Harry Conover's agency being fitted for dresses and photographed in a studio. Exact date of assignment unknown; could research. Negative frames: 17
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10022
Radio Stations, N.B.C.
1944

Radio Stations, N.B.C.

Photographs of people acting out a drama in a stage setting. Date of assignment January 3, 1944. Negative frames: 11
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10023
Radio Station C.B.S
1943

Radio Station C.B.S

Several radio personalities gathered around a microphone in CBS recording studio. Date of assignment December 30, 1943. Negative frames: 9
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10024
Hildegarde
ca. 1944

Hildegarde

Photographs of cabaret singer Hildegarde playing the piano and in conversation with a group of men. Some photographs depict Hildegarde and the men standing over another woman lying on the floor. Date of...
Object Dimensions 2 1/4 x 2 1/4 in:
Object Dimensions 2 1/4 x 3 in
X2011.4.10025
Follies Show, Winter Garden
ca. 1944

Follies Show, Winter Garden

Men and women backstage and rehearsing at the piano at the Winter Garden theater. Date of assignment unknown. Research can be done to determine date. Negative frames: 11
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10026
Memorial Hospital, NYC - cancer
1944

Memorial Hospital, NYC - cancer

Photographs of medical personnel examining patients and looking at X-rays. Assignment date March 16, 1944. Negative frames: 13
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10027
Greenwich House (Photo of Ruth Clifton)
1944

Greenwich House (Photo of Ruth Clifton)

Ruth Clifton seated and knitting with children. Assignment date January 12, 1944. Negative frames: 8
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10028
Henry Kaiser at office in Rockefeller Center with two sons
1944

Henry Kaiser at office in Rockefeller Center with two sons

Assignment date February 1, 1944. Negative frames: 81
Object Dimensions 2 1/4 x 2 1/4 in:
Object Dimensions 1 x 1 1/2 in
X2011.4.10029
Leo Cherne, Research Institute of New Jersey
1943

Leo Cherne, Research Institute of New Jersey

Portraits of Leo Cherne in his office. Assignment date November 24, 1943. Negative frames: 6
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10030
Radio Programs, Meet the People (Information Please)
1944

Radio Programs, Meet the People (Information Please)

Photographs of the recording of radio quiz show "Information Please." Depicts men and women speaking into NBC microphones. Assignment date September 25, 1944. Negative frames: 21
Object Dimensions 2 1/4 x 2 1/4 in:
Object Dimensions 2 1/4 x 3 in
X2011.4.10031
Movies--A Tree Grows in Brooklyn
1945

Movies--A Tree Grows in Brooklyn

Behind the scenes photographs taken of the actors and set of the film. Assignment date February 6, 1945. Negative frames: 58. No photographer listed--can be researched.
Object Dimensions 2 1/4 x 3 in:
Object Dimensions 4 x 5 in
X2011.4.10032
Benny Goodman
1945

Benny Goodman

Benny Goodman playing clarinet and conducting music. Also includes photographs of musicians in Goodman's band with their instruments. Assignment date February 14, 1945. Negative frames: 17
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10033
Jose Iturbi, "Personality"
1945

Jose Iturbi, "Personality"

Photographs of Jose Iturbi playing a piano and smoking a cigar. Assignment date February 15, 1945. Worksheet indicates that the published article's author was Sam Rowland. Negative frames: 16
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10034
Jerome Kern
1945

Jerome Kern

Portraits and candids of Jerome Kern at his home. Kern is depicted golfing, playing with his dog, playing the piano, and working in his study. Assignment date not specified--could be researched. Negative...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10035
Greenwich House
1944

Greenwich House

Photographs of a group of adults seated around dinner table, eating. Assignment date January 11, 1944. Negative frames: 7
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10036
King Cole Trio at N.B.C. Studios
1944

King Cole Trio at N.B.C. Studios

Nat King Cole playing piano with his King Cole Trio members Wesley Prince and Oscar Moore playing double bass and guitar, respectively. Date of assignment November 16, 1944. Worksheet has general note:...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10037
Frankie Carle, Musician
1945

Frankie Carle, Musician

Frankie Carle playing piano. Date of assignment February 13, 1945. Negative frames: 8
Object Dimensions 2 1/4 x 2 1/2 in
X2011.4.10038
N.Y.U. Lecture
1944

N.Y.U. Lecture

Photographs depict a group of people having a conversation in a boardroom, other office scenes, and several women and men observing and playing with children playing with blocks. Date of assignment October...
Object Dimensions 2 1/4 x 2 1/2 in:
Object Dimensions 2 1/4 x 3 in
X2011.4.10039
Dorothy Lamour at the Stork Club
1944

Dorothy Lamour at the Stork Club

Dorothy Lamour talking and laughing with men at the Stork Club in Manhattan. Date of assignment September 28, 1944. Contact prints are duplicate images of negatives. Negative frames: 8, Contact print frames:...
Object Dimensions 2 1/4 x 2 1/2 in:
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10040
Katherine Dunham
ca. 1944

Katherine Dunham

Katherine Dunham performing a dance routine. Date of assignment and photographer unknown. Research could be done to determine more information on this assignment. Negative frames: 17
Object Dimensions 3 x 4 in
X2011.4.10041
Anita Colby
ca. 1944

Anita Colby

Portraits of Anita Colby sitting in a car and standing outside a building. Date of assignment and photographer unknown. Research could be done on assignment to determine more details. Negative frames:...
Object Dimensions 3 x 4 in
X2011.4.10042
Frank Black
1944

Frank Black

Portraits of Frank Black with pen and paper. Date of assignment August 21, 1944. Negative frames: 7
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10043
Cocktail Glasses
1944

Cocktail Glasses

Photographs of various cocktail glasses. Date of assignment December 11, 1944. Negative frames: 13
Worksheet includes general note: "By Sprague Talbott." Both worksheet and gift agreement state photographer...
Object Dimensions 2 1/4 x 2 1/4 in:
Object Dimensions 4 x 5 in
X2011.4.10044
Stage Door Canteen, Meet the People
1944

Stage Door Canteen, Meet the People

Portraits of various women, many wearing aprons and holding numbered cards. Date of assignment August 24, 1944. Negative frames: 26
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10045
Service Men's Service Navy League - Mrs. Gould
1944

Service Men's Service Navy League - Mrs. Gould

Photographs of a Mrs. Gould in uniform reading "Shopping Service," shopping for books, clothing, flowers, and housewares. Date of assignment August 23 and 24, 1944. Story done with LOOK editor Patricia...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10046
Marcia Davenport preparing lobster
1944

Marcia Davenport preparing lobster

Photographs of Marcia Davenport in a kitchen, preparing and serving lobster dinner. Date of assignment July 10, 1944. Negative frames: 23
Story done with LOOK editor Patricia Coffin. Research should be...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10047
Mrs. Raymond Loewy
1944

Mrs. Raymond Loewy

Photographs of Jean Thompson Bienfait, wife of Raymond Loewy, in a kitchen, preparing a meal. Date of assignment July 6, 1944. Negative frames: 11
Object Dimensions 3 x 4 in
X2011.4.10048
Victory Ball, Women's Club of the Deaf (Red Cross), Hotel Commodore
1943

Victory Ball, Women's Club of the Deaf (Red Cross), Hotel Commodore

Photographs depict a performance of international dance, and shots of the audience. Acts include Scottish dancers and a parade of women wearing sashes featuring the names of countries. Date of assignment...
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10051
Grace Moore
1944

Grace Moore

Photographs of Grace Moore in a kitchen, preparing a meal with a young girl. Date of assignment July 24, 1944. Negative frames: 9
General note from the worksheet: (Pat Coffin) and ÒCooks That Never CookÓ...
Object Dimensions 3 x 4 in
X2011.4.10049
Ina Ray Hutton, Astor Roof
1943

Ina Ray Hutton, Astor Roof

Ina Ray Hutton in formal dress, singing to a crowd. Also depicted are a piano player and dancing couples. Date of assignment August 25, 1943. Negative frames: 8
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10052
Carmen Cavallaro, Musician, Strand Theater
1943

Carmen Cavallaro, Musician, Strand Theater

Portraits of Carmen Cavallaro playing the piano. Date of assignment August 25, 1943. Negative frames: 8
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10053
Lord and Taylor Dept. Store, Window Decoration Series
1943

Lord and Taylor Dept. Store, Window Decoration Series

Various artists and designers painting backgrounds, dressing mannequins, and arranging window scenes in storefront of Lord and Taylor. Date of assignment June 23, 1943. Negative frames: 40
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10054
Perry Como
1943

Perry Como

Perry Como singing into a microphone. Date of assignment July 6, 1943. Negative frames: 3
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10055
Helen Jepson
1944

Helen Jepson

Helen Jepson preparing a meal, baking a cake, and feeding her baby. Date of assignment July 14, 1944. Negative frames: 57
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10056
Cafe Society Servicemen greeted in WWII
ca. 1943

Cafe Society Servicemen greeted in WWII

Men in military uniform standing and talking to each other. Date of assignment July 14, 1944. Negative frames: 5
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10057
Lenox Hill Hospital, Cadet Nurses
1944

Lenox Hill Hospital, Cadet Nurses

Photographs of nurses in the Cadet Nurse Corps going about their day at Lenox Hill Hospital. Depicts them at home, attending anatomy class, swimming, eating lunch, and working with patients. Date of assignment...
Object Dimensions 3 x 4 in:
Object Dimensions 3 1/2 x 2 1/4 in
X2011.4.10058
Park Avenue (Photocrime--Murder on Park Ave.)
ca. 1945

Park Avenue (Photocrime--Murder on Park Ave.)

Photographs scenes enacted for the magazine's Photocrime series. Depicts people sitting at a bar, having a disagreement. Also depicts people gathered around a body on a sidewalk. Date of assignment unknown....
Object Dimensions 2 1/4 x 2 1/4 in
X2011.4.10061
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