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Steel Structure That Will Support "The Leaders of the World" Great Electric Display, Now in Course of Construction on The Hotel Normandie, Broadway & 38th St., New York, March 16th 1910.

Steel Structure That Will Support "The Leaders of the World" Great Electric Display, Now in Course of Construction on The Hotel Normandie, Broadway & 38th St., New York, March 16th 1910.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rear View of "The Leaders of the World" Collosal Electric Display.

Rear View of "The Leaders of the World" Collosal Electric Display.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays.

Rice Electric Displays.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

[Broadway North from 38th St.]

[Broadway North from 38th St.]

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Hotel Navarre, 7th Ave. & 38th Street.

Hotel Navarre, 7th Ave. & 38th Street.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Rice Electric Displays, Portrait of Mr. Rice.

Hotel Commodore, Exterior, raising the last steel girder.

Hotel Commodore, Exterior, raising the last steel girder.

Street Scenes, Broadway & Around Herald Square 34th Street.

Street Scenes, Broadway & Around Herald Square 34th Street.

Theatre, Casino 39th St. & Broadway

Theatre, Casino 39th St. & Broadway

Residence, Theodore Havemeyer (Sugar Refining King) S.W. 38th & Mad.

Residence, Theodore Havemeyer (Sugar Refining King) S.W. 38th & Mad.

Hotels, Herald Square Hotel, 34th Street between Broadway & 7th Avenue.

Hotels, Herald Square Hotel, 34th Street between Broadway & 7th Avenue.

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Steel Structure That Will Support "The Leaders of the World" Great Electric Display, Now in Course of Construction on The Hotel Normandie, Broadway & 38th St., New York, March 16th 1910.

Creator Byron Company (New York, N.Y.)
Accession number 93.1.1.10810 
Unique identifier MNY36917 
Description Steel truss system atop the Hotel Normandie at Broadway and 38th Street with construction workers on trusses that will support the large electric sign called "The Leaders of the World." 
Dated 1910 
Inscription / technical details "Steel Structure...1910" and "the Rice Electric Display Co./Owners & Operators/Dayton-Ohio/1328 Broadway-New York" on neg. 
Physical dimensions width: 11 in
height: 14 in 
Medium gelatin silver print
Signif Assoc Elwood E. Rice
File dimensions 15.9 in × 20.9 in at 300dpi
40.4 cm × 53.2 cm at 300dpi 
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Keywords
Broadway (New York, N.Y.)
Construction
Electric signs
Hotel Normandie (New York, N.Y.)
Laborers
New York (N.Y.)
Rice Electric Display Company
Thirty-eighth Street (New York, N.Y.)
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